(Number 2 in an ongoing Series)
Alphonse The Jazzy Alligator
"Daddy Needs His Medicine . . . And A Heapin’ Spoonful Of Wacky Sugar Pops!"
For some reason this mascot made a number of General Mills executives very nervous. They did suffer financially after pulling plans for the character, as the had lined-up an extremely lucrative merchandising deal with Oneida to make special Alphonse Alligator cereal/miscellaneous spoons.