Back before Christmas I posted on the subject of one of my all-time favorite comics, What If? Vol. 2 #1, "What If the Avengers Lost the Evolutionary War?" It's an interesting, thought-provoking book, even if it might seem simply bizarre and dated with twenty-two years' hindsight. That's just how they rolled back then.
I made the bold claim that it might just be the most important Marvel comic ever printed. Sure, that was at least partly an exaggeration for effect, but there's still some truth behind the assertion. Unfortunately, I think that a lot of what is so significant about that book - and about that entire school of Marvel stories - might not be easily legible for contemporary readers. Comics culture has changed significantly since the late 80s. There's been a great deal of turnover not merely in readers - although, of course, the backbone of current readership is people who've been around for multiple decades, as we well know - but in creators as well. The people currently behind the wheel at Marvel and DC are, now, fully removed from the Golden and Silver Age origins. Corporate culture persists but creative culture is much more malleable.
